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Here's what Realtors® are saying...

"Open Houses aren't attracting buyers!"
"Vitual tours give a fish bowl view of the house."
"My marketing materials get lost in the shuffle."
"It's too expensive to print color brochures that aren't being used."
"I don't know how to take the best photographs."

It's a fact...not even the best staged homes will sell if they are not seen. While it has been proven that staged homes sell faster, current economic conditions have dictated a much greater need over and beyond staging. Homeowners are looking for creative, innovative and outside-the-box ways to attract potential buyers to their homes. They are looking for new ideas about selling their property. They are looking for Realtors® who aren’t doing what everyone else is doing.

Realtors® are finding "business as usual" marketing methods ineffective in addressing the urgent needs of their clients. They can no longer rely on traditional methods such as postcards, yard signs and open houses that worked in the past. Printed marketing materials have become practically obsolete because Realtors® realize that today’s savvy buyers heavily rely on the internet to search for homes.

Real Essentials works with Realtors® in applying the same principles of staging to their businesses: streamlining marketing materials to accentuate and giving them a signature look (cleaning), eliminating processes that aren’t working (de-cluttering); and redirecting the spotlight from the Realtor® to the client and prospective clients (depersonalizing). These principles that work in differentiating homes on the market also work in setting Realtors® apart from the hundreds of others in the field.

Our practical, yet resourceful, solutions include...

MARKETING COLLATERAL | Evaluation and updating of websites and marketing materials

INTERNET MARKETING | Development of email campaigns, electronic newsletters and blogs

PHOTOGRAPHY | Direction in taking magazine-quality, “glamour shots” taken from angles that showcase the best features of the home

SPECIAL EVENTS | Planning and coordination of special events that are of interest to today's buyers and sellers

VIDEO / AUDIO TOURS | Creation of home tours that make an impact

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Comments (0)

"Open Houses aren't attracting buyers!"

"Vitual tours give a fish bowl view of the house."

"My marketing materials get lost in the shuffle."

"It's too expensive to print color brochures that aren't being used."

"I don't know how to take the best photographs."