“Help them Sell to Help them Buy” A unique, new incentive to closing more sales
Many home builders have been dramatically affected by a growing trend: committed buyers unable to close on a new home purchase because they have not sold their current home.
According to recent reports the slowest national housing market in years is forcing home builders to roll out deep discounts and offer other special promotions to woo buyers. Common incentives include free upgrades and paying closing costs. But now, builders are being forced to offer more creative methods to close deals. Some are now willing to pay property taxes on a home after it’s sold or pay up to four mortgage payments for the homeowner. Some are willing to pre-pay homeowners insurance policy for up to one year.
To address the current challenges of the market, StageCoach Homes has developed the Sell2Buy Program® exclusively tailored to builders with contingent buyers who need help in preparing their homes for sale so that they can purchase and move into new homes.
Staging is exceptionally effective in down markets or when homes have been on the market for extended periods of time. Research has shown that, on average, staging can decrease time on the market by 50% and increase the sale price by nearly 7%.
By offering the Sell2Buy Program® as an incentive option, your contingent buyers will be better able to take advantage of an incentive from immediate results realized – a more market-ready home. Whether vacant or occupied, StageCoach will assist by accessing the home’s needs, developing an action plan, managing the process and assisting with marketing.The Sell2Buy Program® is designed to assist buyers by addressing their immediate needs in selling their homes bringing them one step closer to homeownership. After a thorough evaluation, an incentive package will be presented, which is usually less than the cost of current incentive offered. Home Staging is your competitive advantage in generating faster sales, fewer extended contingencies and more revenue.
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